The site explores how much value society puts in data – birth dates, heart rates, holiday photos – compared to art. “Art is a religion. It’s just how many people you can get to believe in something. This site proves it’s impossible to live outside any market. Everything – whatever its intention at first – gets turned into some sort of product.” It’s satirical, of course, but like all satire, it intends to make the familiar unfamiliar. “Do people have to ask my permission or sign a terms and conditions agreement if they want to speak to me? It’s a ridiculous scenario, but that’s what we do every day, with technology like Google Glass and Skype. You don’t know who the end user is and for what purpose. We sign away our rights without thinking.” We are no longer a proletariat, but a precarity - constantly creating profit for someone, somewhere; probably shareholders in a company registered in Delaware that harvests our data like a hurricane. “There’s a whole rule book that other people are playing with and we don’t understand. I’m not saying this shouldn’t be done - I’m saying it is being done already.”